Baby Face Skin Reboot Peel Mask

About the project Baby Face is a K-Beauty exfoliating skincare line dedicated to giving glowing, rejuvenated skin. The brand's first product is the Skin Reboot Peel Mask which is a hybrid facial mask that purifies and rejuvenates skin in one minute.

As more and more skincare lines are launched online, the challenge was to design a brand that would stand out in the digital sphere, not only through the product’s visuals but through its concept and use. Targetting primarily Asian milennials, the brand itself is youthful, trendy, and feminine all the while promising advanced and credible products. To achieve this brand image, the brand identity makes use of vibrant but soft colors blending together, clean and modern typography, and icons to deliver information.

*Project worked on during my time as Junior Graphic Designer of Summer International, working closely with the country head, brand manager, and art director. All work belongs to Summer International.

Work
Brand Identity, Packaging Design, Social Media

role
Brand Identity, Packaging Design, Social Media

For
Summer International

Brand strategy & photography
Summer International Team

The packaging design is inspired by glass skin, and uses pastel colors to promote the product's promise of glowing, soft, rejuvenated skin.

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